Since 1983, The Ad Council has focused on drunk driving prevention beginning with the now-iconic “Friends Don’t Let Friends Drive Drunk” campaign. In 2005 they set out to find a new approach that focused less on the idea of designated drivers and more on recognizing warning signs of alcohol induced impairment when planning to get behind the wheel. This campaign launched with a new message: “Buzzed Driving is Drunk Driving."

We looked to target the male 21 to 34 target by creating a humorous spot following our friend Jordan as he himself recognizes the need to “call it a night.” This spot, playfully asks viewers to examine their own warning signs of impairment and take responsibility for their decisions behind the wheel by reminding them: If you need to do something to make yourself feel okay to drive, you're not okay to drive.