Microsoft was looking for a one-of-a-kind launch pad for the completely redesigned Surface Pro 3 during the holidays’ biggest shopping season.

Bridging the biggest holiday moments across the networks of NBCUniversal, we made viewers at home HolidayPros promoted through a real-time, contextual campaign across platforms.

Combining custom creative starring Bravo’s Andy Cohen, a robust cross-portfolio graphics package, sponsored and organic social posts, and in-show integrations, this campaign drove awareness and consideration for the hard to reach tech setters in this key time of the year.