For decades, Monster Products created the technology behind the world’s most popular headphones. But after years behind-the-scenes, they were now ready to take spotlight and partnered withus to make it happen – on the biggest stage in the world. The result was the first-ever Super Bowl ad created by a network.

The :60 spot, “You Deserve Better” tells the inspiring and true story of Monster founder, Noel Lee, set to an anthemic new track from rapper Iggy Azalea. What results is a beautiful parable of the Noel’s personal story following the young audio engineer as he chases his dreams to bring vivid, pure sound to a previously dull and uninspired world.

To further enhance the spirit of Noel’s story, we recruited nearly a dozen boundary-pushing celebrities and influencers to star in the spot and share its story across the social sphere. Stars teased the spot before the game with five-second clips hinting at their surprise appearance. And, in true Monster spirit, they bucked convention and shared additional content online – including behind-the-scenes footage as well as a two-and-a-half-minute extended version.