In the summer of 2020, NBC Sports was looking at two of the world’s largest events back to back: the summer and winter olympics. Even more importantly, they were looking at these two games without the headlining talent that were marquee names of the previous years.

Their brief was simple but powerful: we need to invest in establishing the next generation of great Olympians.

We wanted to bring to life those stories and make it clear that every kid out there who is watching Michael Phelps, Nathan Chen, or Simone Biles has the potential to become the next, record-breaking, generation-defining athlete. The athlete that the national rallies behind as they pursue their dreams on the biggest global stage. We called them our “dreamers.”

The spot was anchored in a quote from the legendary Wilma Rudolph, a three-time gold medal winner that states: “Never underestimate the power of dreams… The potential for greatness lives within each of us.”