When Sony Music was looking to create a big launch platform for One Direction’s upcoming album “4,” they turned to NBCUniversal to create a cultural moment out of one of the year’s biggest music releases.

We built NBCUniversal’s first-ever global talent platform from the ground up, creating break-through moments with the band across TODAY, E!, Access Hollywood, NBC Sports, Telemundo, Universal Studios Orlando, and NBC.

From a week long fan takeover on TODAY announcing the title of the album, to a prime-time special on NBC filmed live at Universal Studios Orlando, this one-of-its kind program set a new standard for launching a culture defining moment with global superstars and their fans.